#analytics

#analytics  

Originally shared by Avinash Kaushik

My latest post: The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips: http://goo.gl/DQD51O

We only analyze a partial view of business performance, digital. The great news is that, finally (!!), we can collect the complete view of the consumer journey AND understand the complete multi-channel impact AND do so without an egregious amount of pain.

Your job title should not be Digital Marketer or Digital Analyst or Digital anything. It should be... just Marketer or Business Analyst (or Universal Data Analyst as someone suggested).

This post outlines how to plot a path for your career to make it future-proof. It shares how to make it more satisfying and fun. Ain't that worth fighting for? :)

Read, and execute: http://goo.gl/DQD51O