#protips for #analytics
Originally shared by Google Analytics
Tip of the Week: Be the first to know if your revenue goes down
Posted by Daniel Waisberg
No one likes when revenue goes down. But it is better to learn about the decrease earlier than later, and there is nothing better than a Custom Alert to keep you updated. If you have never created one, visit this help page: goo.gl/xXL23e
Below is a screenshot from an alert that would send an email to you every time that your revenue decreases by more than 15% compared to the same day in the previous week (click on image for full size). It is important to compare to the previous week since week variations play a big role in conversions (e.g, visitors usually behave very different on Mondays and Sundays.)
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