#protips for #analytics

#protips for #analytics

Originally shared by Avinash Kaushik

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

In my new blog post, http://goo.gl/mxh70H, I wanted to take the opportunity to explain some of the new segmetation goodness that has been added to Google Analytics. 

Now not only can you segment by hits and visits (boring!) but you can focus on visitors! This unlocks a new level of understanding when it comes to understand multi-visit behavior on our websites (increasingly common), deeper insights into what really causes conversions/profit, and valuing of content and marketing efforts.

True visitor segmentation, without monkeying with javascript tags or needing expensive data warehouses, also now, finally (!), allows us to deploy advanced analytical tools like Cohort Analysis and Sequence Segments.

Checkout the post, http://goo.gl/mxh70H, to learn more about them as well.

#focusonpeople   #segmentationrocks   #advancedanalysis