Multi-Channel Funnels & Attribution Models

Multi-Channel Funnels & Attribution Models

Resources for the Google Analytics session:

Multi-channel Funnels: http://www.google.com/analytics/features/multichannel-funnels.html

Attribution Modeling: http://www.google.com/analytics/features/attribution.html

Solutions Gallery: http://www.google.com/analytics/learn/solutions-gallery.html

Upload cost data: https://support.google.com/analytics/answer/2803329?hl=en

Analyzing cost data with Attribution Modeling: https://support.google.com/analytics/answer/2909452?hl=en&ref_topic=3205717

Avinash Kaushik's blog: http://kaushik.net/ (click his name and click 'Add to Circles'  to follow him on Google+)

How-to Videos: http://www.youtube.com/googleanalytics

Post your questions in the comments. I'll update the post with answers and links to resources discussed during the Q&A. 

#analytics #multichannelfunnels    #attributionmodels   
http://www.youtube.com/watch?v=Cz4yHOKE5j8#t=111