Thanks to Ade Oshineye's post, I now have custom search descriptions and a snazzy error page.

Thanks to Ade Oshineye's post, I now have custom search descriptions and a snazzy error page. Check it out here: http://blog.poojasrinivas.com/2013/04/boohoo.html

#protips  for #blogger  

via John Mueller 

Originally shared by Ade Oshineye

#TIL  that you can control your snippets (the text that shows up in search and the Google+ stream) even if you're using a Blogger blog.

First you have to switch on the "search description" feature for your blog as described here: http://buzz.blogger.com/2012/03/customize-your-search-preferences.html

Then on every blog post you write or have written in the past you'll get a new  "search description" box on the right-hand side that will let you write your own description for the post. 

If you look at the beforehttps://plus.google.com/114452557602978803926/posts/M1RM7U292sQ and afterhttps://plus.google.com/114452557602978803926/posts/DsDE57Lqbwq posts from my demo/test account you can see the change in the snippet used.

If you take a look at my example blog post: http://blog.oshineye.com/2013/04/open-always-wins.html using a tool like this: http://www.bloggersentral.com/p/web-tools.html#metatag you'll see that this is not using schema.org markup but meta tags. The meta tag for that example blog post looks like this:


If you take a look at the Rich Snippets Testing tool results: http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fblog.oshineye.com%2F2013%2F04%2Fopen-always-wins.html&html= you'll see that the search descripton doesn't currently turn up in the hAtom feed. However the search description does turn up in the OGP markup: https://developers.facebook.com/tools/debug/og/object?q=http%3A%2F%2Fblog.oshineye.com%2F2013%2F04%2Fopen-always-wins.html

The help page: http://support.google.com/blogger/bin/answer.py?hl=en&answer=2472666 is pretty informative and this site: http://www.bloggersentral.com/2012/03/adding-meta-description-to-blogger.html tells you how to fix the problem where your custom template doesn't correct handle the meta tag.

If you're wondering why I went to all this trouble then: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624 makes the case for good page descriptions.

/thanks to Bruce Polderman and the Blogger for patiently answering my questions.

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