Sounds pretty cool!
#awesomeads
Originally shared by Google
Art, Copy & Code is a new series of projects to re-imagine advertising and show how creativity and technology can work hand in hand. We're working with brands like Volkswagen, Burberry and adidas, as well as filmmakers, creative directors and technologists, to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences.
Our first partner project is a new social driving experience—Volkswagen Smileage. This mobile app and web service aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. It will be available soon in beta—sign up at smileage.vw.com for early access.
Art, Copy & Code is an expansion of an effort we began last year with Project Re: Brief (www.projectrebrief.com), which recreated some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. We’ll have many more experiments to share in the Art, Copy & Code project soon—subscribe for updates at www.artcopycode.com and learn more: http://goo.gl/Jko6C
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