At the Google Analytics Summit, we announced wider availability for the Attribution Modeling Tool through a public...

At the Google Analytics Summit, we announced wider availability for the Attribution Modeling Tool through a public whitelist. We also shared our plans for a new 90-day lookback window, better sampling controls, and the ability to import cost data for use in attribution models.  To help you get started, this Friday we’ll host a webinar, Attribution Modeling for Digital Success, giving an overview of the tool. We’ll cover the opportunities and challenges of attribution modeling, how to interpret and build models, and ways to take action on the results.

via Google Analytics 

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