Originally shared by Avinash Kaushik

Simplifying a Complex Metric: Bounce Rate.

Bounce rate is an often mis-understood metric. People who love it, love it. People who have high bounce rates hate it. : ) It is a good tactical metric. Fixing it rarely means you'll become super rich, but not fixing it means you don't even have a chance to play the game well.

In this short video I explain what the metric actually is, the two causes of high bounce rates, and share my perspective on if a high bounce rate is always such a bad thing.

To answer that last one: If someone can come to your website and not make a single click, or take any other action (scroll, click on a link to exit your site, play a video, anything), and you still make money, then you should ignore the bounce rate metric.