#protips

#protips  

Originally shared by Avinash Kaushik

When you work with CEOs, CMOs it is very difficult to convert them into believers without data. 

My latest blog post, http://goo.gl/ydRs5 , helps you do the following six incredibly powerful things when it comes to marketing:

1. Understand the consumer journey
2. Identify the mobile purchase intent in your category
3. Leverage the channels that start the consideration journey and the channels that are most influential in the final decision
4. Drive overall business outcomes by combining online and offline consumer touch points optimally
5. Monetize the role of search engines in the consumer journey and
6. Identify the dominant personas (Functionals, Aspirers, Knowledge Seekers, Communicators, Influencers, Networkers) in your category and ensure your marketing messaging and digital experience is talking to the right persona.

The analysis will change the way you understand real humans behave today. That in turn will allow you to have stronger digital and real world marketing and increase profits.

#besmarter