Interesting insights on how users consume information. Download the PDF for the detailed analysis.


Interesting insights on how users consume information. Download the PDF for the detailed analysis. 

Originally shared by Avinash Kaushik

The New Multi-Screen World: Infographic.

A really great, if a little self-serving, infographic from Google that shows the impact of multiple screens on user behavior, and the impact of digital content/experience on offline content consumption/behavior.

Almost all companies with large budgets ignore this reality (many of them actually execute marketing as if the Internet was not invented - but that's a story for anther day). Winning in this new world will require creativity, thinking very differently about marketing and engagement, and hyper fast execution.

Measurement will be a challenge, for now. My thoughts on what we can measure and what we can't are in this post: http://goo.gl/vempH

You can see the complete details of below report here: http://goo.gl/vIWOu  You can also download the entire 48 page report with details on methodology and other context.

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