"The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV...

"The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. It is not even (often) the people involved. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objective set of measures with which to identify success or failure." Avinash Kaushik 

#analytics   #gindia  
http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/