"Events are not only core to our marketing team but to the whole company.

Originally shared by Niantic

"Events are not only core to our marketing team but to the whole company. They give players a reason to connect and build friendships in real life. We started with a 20-person event in 2013 to now having thousands of players attending our events!"-- Anne Beuttenmüller, Niantic's Head of Marketing Europe spoke at the Quo Vadis Conference in Berlin on how we continue to evolve events, an integral part of our company DNA.