Originally shared by Niantic
"Events are not only core to our marketing team but to the whole company. They give players a reason to connect and build friendships in real life. We started with a 20-person event in 2013 to now having thousands of players attending our events!"-- Anne Beuttenmüller, Niantic's Head of Marketing Europe spoke at the Quo Vadis Conference in Berlin on how we continue to evolve events, an integral part of our company DNA.