Originally shared by Google Analytics
Tip of the week: Tell a meaningful story with data
Posted by Daniel Waisberg
Data is powerful, but with a good story it’s unforgettable. In an article published recently I discuss how to make data more actionable by turning it into a story. Below are the most important points, read the full article at goo.gl/5JonMH
1. The power of a meaningful story: When data and stories are used together, they resonate with audiences on both an intellectual and emotional level (see embedded video below).
2. Identify the audience: a data-based story should be adjusted based on the listener.
3. Using data visualization to complement the narrative: A good data visualization stands on its own; if taken out of context, the reader should still be able to understand what a chart is saying because the visualization tells the story.
http://www.youtube.com/watch?v=AL-PAzrpqUQ
Tip of the week: Tell a meaningful story with data
Posted by Daniel Waisberg
Data is powerful, but with a good story it’s unforgettable. In an article published recently I discuss how to make data more actionable by turning it into a story. Below are the most important points, read the full article at goo.gl/5JonMH
1. The power of a meaningful story: When data and stories are used together, they resonate with audiences on both an intellectual and emotional level (see embedded video below).
2. Identify the audience: a data-based story should be adjusted based on the listener.
3. Using data visualization to complement the narrative: A good data visualization stands on its own; if taken out of context, the reader should still be able to understand what a chart is saying because the visualization tells the story.
http://www.youtube.com/watch?v=AL-PAzrpqUQ
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