#protips for #analytics
Originally shared by Google Analytics
Tip of the Week: Use Pivot Tables to empower analysis
Posted by Daniel Waisberg
Google Analytics offers a multitude of visualizations to help its users analyze data in the most effective way. But sometimes we just need a rich table where we can compare behavior between different dimensions: Pivot Tables are great for that.
In the screenshot below you see a Pivot Table where you can compare traffic sources pivoted by New and Returning visitors; you can also choose the metrics you want to compare. In a glance you will be able to know which segments have a good conversion rate and which don't. Give it a try!
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