#protips for #analytics
Originally shared by Google Analytics
Tip of the Week: Learn how many visits it took for people to convert
Posted by Daniel Waisberg
People don't always purchase what they need in their first visit to a store. Sometimes it takes a while to decide where to buy, and we do research in several places before deciding. And that's not different online...
The Path Length report in Google Analytics will tell you how many visits it took before a visitor completed a goal in the website. In the chart below, we learn that while more people made a purchase in their visit, those that made a purchase after 2 (or more than 12) visits had a much higher conversion value as compared to the percentage of total purchases.
To find the report visit Conversions > Multi-Channel Funnels > Path Length
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