Join the Digital Analytics Fundamentals Course

Join the Digital Analytics Fundamentals Course

This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Course starts from Oct 8. Sign up here: https://analyticsacademy.withgoogle.com

Course highlights include:

- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
http://www.youtube.com/watch?v=uPZSSdkGQhM

Comments

  1. Would this be a good place to start if I know precisely nothing about Analytics?

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  2. Yup! This starts with the basics. It would help if you have an active Analytics account while you are working on the assignments. Let me know if you need any help setting that up. 

    Here's a quick overview of what to expect with Google Analytics: Google Analytics: The What, The Why, The How

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  3. Pooja Srinivas We don't have a website at the moment, we're in transition to a Google Site.  I do, however, have a barebones Google site that has probably received no traffic.  Would that qualify?

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  4. Lisa Miller yes, it will. Here are the instructions for adding Analytics to your Site: https://support.google.com/sites/answer/97459?hl=en

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  5. Hm.  It says 'value is not a valid domain'.  I entered this- englishpracticehangouts

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  6. In the website URL field you need to enter the full domain name. Try englishpracticehangouts

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  7. Ugh wait - G+ is editing the URLs :-)

    Just enter sites.google.com for now. You can change that later.

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  8. :-) The URLs are turning into links here.  I've entered it with and without the '  https:// '  Doesn't seem to make any difference.

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  9. I have two choices, Universal Analytics (beta) and Classic Analytics.  Universal is ticked off by default.  Would that make any difference?

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  10. No dice.  I entered it with and without the https:// , clicked Get Tracking ID at the bottom, agreed to the TOS and the same result.  Nada, with the same message in the website url field.
    Am I missing something?

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  11. Just use sites.google.com as the website URL - remove everything after that.

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  12. Worked.  I'll finish following the directions now. brb.

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  13. Finished.  Enabled Analytics on my site and signed up for the course.  Thank you so much.  I'm wondering why removing everything else from the URL worked but since it did, I'm happy.  Anything else I need to do before starting the course?

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  14. Nope just wait for a couple of days so you can see the data. I'll start a hangout to walk you through the basics.

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  15. Thank you so much.  I'm really looking forward to it.  I may have a need to understand analytics and marketing sometime in the near future.  Can't say I don't try new things!  See you soon.

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  16. One more question, I see this message in my Analytics page "This is your tracking code. Copy and paste it into the code of every page you want to track."  Do I need to do that?

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  17. Copy just the UA-XXXX-XX part and paste it in your Google Sites site. You should see the option under manage site >> general.

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  18. Apparently so.  I just got this, " Tracking Not Installed
    Last checked: Oct 1, 2013 11:33:34 PM PDT
    The Google Analytics tracking code has not been detected on your website's home page. For Analytics to function, you or your web administrator must add the code to each page of your website."

    It's very late, 1:40am, and tomorrow is another day ;-)  Thanks.

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  19. Check a couple of hours after you paste the code.

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  20. It worked, I'm good to go.  Let me know if there's any more preparation for the course.  I'm tooling around Analytics to become familiar with the landscape.

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  21. Hey Adam, Let me look into it - most probably a temporary issue. For now, go ahead and set up the account with  Ageuk.org.uk. The Website URL field is used for the content reports and does not restrict or affect the data being collected. You will start seeing data in your reports for any webpage where you have installed the tracking code from this profile.

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  22. Hi Pooja, If you could look in to what the issue is and whether it will get fixed anytime soon that would be amazing. I've been trying to get this set up since the 27th September but have been holding off waiting for a fix/workaround.

    If the website URL is used for the content reports then will it mean that all pages in the content report will show as '/westminster/page-name' rather than '/page-name'?

    Thanks,
    Adam

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  23. It will still show as /page-name but will lead to an error when you click to open the url (to view the page) since the page is under the westminster folder and not the main domain. The open page option uses [Website URL]+[Page URI] to create the link to the page so in this case the URL will be ageuk.org.uk/page-name instead of ageuk.org.uk/westminster/page-name

    And whenever you edit the Website URL and are able to enter the right path, this will automatically get fixed.

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  24. Hi Pooja, ah yes ofcourse, thanks for the further information that all makes sense. I look forward to hearing from you with any further information from inside Google HQ as to what this issue is.

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  25. Hey Pooja, Just wondering whether you had heard anything back from your colleagues internally about this issue and whether it will get fixed soon?

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